Cyborgs in Film Chapter 4
3< || >Notes
by Rachel Rein
rachel@cinemaspace.berkeley.edu

Where the Future is Taking Us . . .

The question at hand is: Where does the future of sci-fi cinema lie? The representations of mechanical beings is so highly varied and serves to critique so many cultural phenomenon, that one would think that the trajectory of sci-fi film would be impossible to pinpoint.

Tower Records advertisement with a cyborgThe future of cyborg (re)presentation is already here. Media has made cyborg identity mainstream. Take the advertisement to the left. One should ask: how does a cyborg sell music for Tower Records? The cyborg represents new technology, the blurring of boundaries (which is why it has become the champion symbol of postmodernism), and the advent of the future; for these reasons, its image has wound up on a free postcard for Tower Records. In her essay on cyborgs, Donna Haraway celebrates the cyborg as a feminist icon. Her final sentence declares, "I would rather be a cyborg than a goddess." Yet the symbol she is claiming as a subversion of standard gender roles gives name to Large online catalog with custom parts for Harley Davidson motorcycles: Cyborg Cycles. Certain techno music is now referred to as cyborg dub. The cyborg as a symbol will fade into mass culture -- loosing all of its power as a icon of something new -- and those craving this icon will wait on the sidelines until a new icon can be found. Society will always mainstreamize anything subversive to it (the punk movement of the 1980's, alternative music, the grunge movement, punk music, surfing, skate boarding, extreme sports, etc.), for that is its form of self-preservation. To escape this cycle, we need to return to a worship of the self, of the body, of the internal rather than external. Because the cyborg reaches towards the posthuman, a ruturn to human focus becomes the most subversive act possible.


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